Operator doubles broadband footprint with BT deal.
Orange has opened up a new front in the fight for broadband customers after abandoning its U.K. fixed-line network and cutting a deal with BT Group to offer better high-speed internet, The Times reported, without specifying its sources.
The company will now go head-to-head with the market leaders BT, Virgin Media and TalkTalk, and sharply increase competition, The Times said.
Orange will piggyback on BT’s national network and almost double the size of Orange’s broadband footprint, freeing up resources to invest in improving its product and customer service.
BT will take over Orange’s fixed-line infrastructure and integrate it into its network, which should vastly improve the experience for Orange’s 840,000 broadband customers and extend the mobile phone company’s coverage in fixed-line to the entire country, The Times said.
Orange’s present broadband network reaches about 65% of the population.