LAS VEGAS–T-Mobile USA said it will soon have bragging rights as the nation’s fastest 3G network. But will the claim to fame help the company attract new customers?

Executives at the CTIA trade show here on Tuesday outlined the company’s network upgrade plans to a technology called HSPA+ that will effectively triple its network download speeds on its 3G wireless network by the end of the year.

T-Mobile admits that it got to the 3G wireless party late, but executives at the company said current upgrades to their network will offer faster speeds to more consumers than even new 4G wireless networks being built by Verizon Wireless and Clearwire, which is partnering with Sprint Nextel.