It’s been more than six years since then-Microsoft CEO Bill Gates admitted that Apple caught the company “flat-footed” in the digital music market and directed his team to make up for lost ground, according to recently surfaced internal e-mails.
Windows Phone 7 Series
Questions arose about Microsoft’s continuing presence in the business-smartphone space after its Feb. 15 unveiling of Windows Phone 7 Series, the company’s latest hope for reversing its declining mobile market share in the face of serious competition from Apple’s iPhone, Google Android, and BlackBerry. Much of the criticism seemed to focus on the possible reluctance of both the enterprises and SMBs to make a radical upgrade to a completely new interface.
Microsoft has finally come up with an answer for its mobile phone operating system conundrum: Take the Zune software and extend it into something unique and fresh. The big question is whether Microsoft has solved the Windows Mobile puzzle too late.
Yesterday, Microsoft announced Windows Phone 7 Series, a new entry in the company’s mobile phone strategy. After years of apparently doing absolutely nothing in response to Apple’s iPhone and the rise of Android, Microsoft has finally shown off a phone that looks truly competitive. Here is my take on the 5 best things under the hood:
A fresh start. Windows Phone 7 Series is a totally new operating system. Not an incremental upgrade from Windows Mobile 6. Not a new skin on an aging infrastructure. It’s new, new, new. From scratch. Make no mistake: That is an awesome thing.
A stunning interface. We judge gadgets by their utility, right? Well, yeah… but if Apple has taught us anything, it’s that the interface matters. There were music players before the iPod, but the iPod’s interface is what made it ubiquitous. There were smartphones before the iPhone, but its interface made it the dream gadget of everyone from teenagers to business executives. And Microsoft has reset the bar, giving us a glimpse of what the next generation of devices will surely look like.